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Joshua Barcenas | @shoujanaber

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"Coco Chappell" Perfume Ad

This project was created for my Digital Storytelling course during undergrad.

The prompt of the project was to create a perfume advertisement with a set criteria decided by our zodiac signs -- it was a fun class! shoutout Eamon O'Connor -- of which included: a music genre, celebrity, and animal. Myself, and the other Sagittariuses were thus given: R&B, Chappell Roan, and Butterfly as our perfume ad criteria.

Of course, perfume ads rarely convey a specific story. Rather, they tend to convey the feeling which they intend for their users.

Given this was the first assignment of this class, which was really more of a creative writing class, this project was probably just to stretch our creative muscles a bit, creating an implied feeling through imagery and sound. The assignment, otherwise, just felt like a good excuse to practice some After Effects and pacing.

If you would like to try this exercise as well, check your zodiac sign below!

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Music : "Mirage" by Orion Son

Footage : Chappell Roan Music Videos

                & Adobe Stock

Project by : Joshua Barcenas

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